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Alcohol's New Target

Marketers take aim at affluent, independent females

About Dr. Magee Health Headquarters Health, Science and Society

The extensive archives of Health Politics with Dr. Mike Magee, a popular weekly Internet-based electronic media program that explores complex issues of health care policy and public health, have been made available to Access Excellence. The topics and materials selected by AE's editors address National Science Education Standards and/or National Health Education Standards, are included in middle and high school science and health curricula, and are of particular relevance to middle and high school teachers and learners.

Alcohol's New Target (5/17/2006)

Presentation Transcript

Presentation Video

Questions answered by this presentation:

  1. How much has women's alcohol consumption increased over the last few years?
  2. Is the alcohol industry seeing significant growth?
  3. Besides their increased consumption, why are women being singled out by the alcohol industry as marketing targets?
  4. What is an alcopop?
  5. What role do alopops play in underage drinking?

Related Links

Women and Drinking (Time)
What's behind the binge trend?

Excessive Drinking (BBC News)
Increasingly more women are drinking too much

Alcohol and Your Health (Mayo Clinic)
Consider these points when weighing the risks and benefits of alcohol use.

Girls vs. Boys (Boston.com)
Understanding new statistics about increased female drinking habits

Too Smart to Start (SAMHSA)
An underage alcohol-use prevention initiative

Alcohol's Hidden Story (NCADI)
What you don't know can harm you.

Links updated: 26 January 2009
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